Aembit
Evolving a fast growth security startup.
Overview
Company Information
Founded in 2021
Private
Series A
Raised $41.6M
Services
Brand Identity & Strategy
Website Design & Management
Growth Marketing
Collaborators
Co-Founder & CEO
Co-Founder & CTO
CMO
Marketing Team
Press
Aembit secures $25m in Series A to enhance non-human identity security
Aembit Announces New Workload IAM Integration with CrowdStrike to Help Enterprises Secure Workload-to-Workload Access
Aembit Unveils 2024 Survey Report Highlighting Major Gaps in Securing Non-Human Identities
Challenge
Energizing The Brand
Aembit challenged us to create a brand that’s as bright, energetic, and just as human-centered as their team.
Our mission? Make them stand out in the cybersecurity crowd, ensure the brand could scale—all within three short months.
Redefining
Cybersecurity's Image
Cybersecurity can feel like a shadowy, fear-driven space. Aembit wanted to flip the script, showcasing their positive, human touch. We needed to create a brand that broke free from the “doom and gloom” and highlighted the amazing people behind the tech.
Solution
Finding the Gold
Our journey began with deep diving into Aembit’s world. We conducted research to understand their product, team, and market position.
We facilitated discovery sessions with key stakeholders to unearth their values, goals, and vision. This phase was all about listening and learning getting to the heart of what makes Aembit tick and what sets them apart.
It was clear that we were looking at
1) A brand new SaaS solution to a very complex and urgent problem, and
2) A passionate team of great human beings.
Strategy and Creative Process
Aembit means “boundary,” but we saw it as a starting point. The focus of their product, insuring safe access between apps while optimizing human collaboration, inspired us to focus on intersections—where elements meet and magic happens. Think Venn diagrams with a splash of humanity.
Key brand elements
Vibrant Colors – To infuse energy and positivity
Friendly Fonts – Making the brand approachable and human
Empathetic Yet Technical Messaging – Highlighting Aembit’s innovative approach and heartfelt team.
Impact
Results: Award-Winning Success
The results were electric. Aembit’s fresh new look and messaging snagged them 2nd prize at the RSA Conference within a year—talk about making waves! And the inbound requests? They shot up, proving that a strong brand really does open doors.
Quantifiable Metrics
Aembit’s team became self-sufficient, using our templates to create everything from blog images to sophisticated sales decks.
We built the website to be user-friendly, allowing their team to update it with ease.
Our videos and presentations didn’t just win awards—they became versatile assets for various uses.
Long-Term Benefits
Aembit’s brand now screams “trustworthy” and “innovative.” As they grow, more people recognize and trust the brand, seeing them as a reliable player in cybersecurity. The messaging clicks instantly, sparking curiosity and engagement. A strong brand keeps Aembit top-of-mind for CISOs hunting for solutions.
Need a Brand That Moves Markets?
We didn’t just create a brand and walk away. We’re still working alongside Aembit, advising, optimizing, and ensuring their brand continues to evolve as they reach new heights.
Because that’s what we do. We design for momentum.
Need a Brand That Moves Markets?
