Trajectory
Building a Developer Conference That Launched a Movement
Overview
Company Information
Conference by LaunchDarkly
Founded in 2014
Private
Series D
Raised $330.3M
Services
Brand Identity & Strategy
Naming & Positioning
Experience Design
Website Design & Management
Speaker & Attendee Experience
Collaborators
Marketing & Product Teams
Industry Speakers & Thought Leaders
Event Sponsors
Press
LaunchDarkly Hosting Trajectory Conference as a Live Streaming Interactive Event
LaunchDarkly’s Trajectory Conference Sets Vision for Feature Management Beyond Software Development
LaunchDarkly Announces Its Bellwether Event, Trajectory 2022
Challenge
Building More Than Just Another Tech Event
LaunchDarkly had already changed the way developers built software. Now, they wanted to bring their community together under one roof. But in a world overflowing with tech conferences, they didn’t want just another industry event.
They wanted Trajectory—a conference designed not just to inform, but to inspire.
Redefining The Status Quo
Our mission?
Turn Trajectory into a high-impact experience that developers actually wanted to attend, while reinforcing LaunchDarkly’s position as the leader in Feature Management.
Solution
A Conference That Stands for Exploration and Innovation
Every great event starts with a great name. We needed something that spoke to progress, exploration, and limitless potential.
Trajectory became the perfect fit—a name that reflected:
- Moving forward with precision
- Exploring new frontiers in development
- A clear path to innovation
The goal was clear:
Make Trajectory the must-attend event for forward-thinking developers and engineering leaders.
Experience Design: A Developer-First Event
Most tech conferences feel… the same. Long-winded talks. Overcrowded expo halls. Forgettable swag.
We designed Trajectory differently.
A Learning-First Approach – Every talk and workshop was built to give developers practical takeaways, not just high-level insights.
Seamless Navigation – A well-orchestrated event flow made it easy for attendees to get the most out of the experience.
Immersive Brand Experience – From signage to presentations, every detail reinforced the Trajectory identity and LaunchDarkly’s mission.
A Developer Playground – Interactive sessions, live demos, and hands-on labs ensured attendees left with real skills, not just LinkedIn connections.
The result? An event that felt less like a conference and more like a collaborative space for innovation.
Visual Identity: A Universe of Possibilities
The LaunchDarkly team loved NASA, Star Wars, and space exploration—so we leaned into it.
A Cosmic Theme – The visuals reflected exploration, limitless potential, and the boldness of taking risks.
A Refined Yet Playful Design System – Professional enough for enterprise, engaging enough for developers.
High-Impact Digital & Print Collateral – Every touchpoint, from event banners to speaker decks, felt cohesive and immersive.
This wasn’t just about looking good. It was about creating an experience that attendees would remember long after they left.
Impact
From First-Time Event to Industry Staple
- Packed sessions with top-tier speakers and engaged attendees.
- Developers left inspired, armed with practical takeaways.
- Trajectory positioned LaunchDarkly as the leading voice in Feature Management.
- A brand and experience that became a blueprint for future events.
Trajectory wasn’t just a conference—it was a movement.
