Evolving a fast-growth security startup.
Moment
Original Timeline
Engagement
THE CHALLENGE
Cybersecurity marketing runs on fear. Aembit wanted the opposite: a brand as bright, energetic, and human as its team.
The brief: stand out in the security crowd, show the people behind the technology, and build a brand that could scale, all within three months.
The APPROACH
Research into the product, team, and market, plus sessions with key stakeholders on values, goals, and vision. Two things stood out: a brand-new SaaS answer to a complex, urgent problem, and a passionate team of good people.
Aembit means “boundary.” We saw it as a starting point. The product secures access between applications and supports the people collaborating around them, so the concept became intersections: where things meet, like a Venn diagram with people in it.
Vibrant colors for energy, friendly typography to keep it human, and messaging that pairs technical credibility with empathy.
A website the team updates on its own, templates for everything from blog images to sales decks, and videos and presentations built to be reused.
The result
Second prize within a year of the new brand at the RSAC Sandbox competition.
Inbound requests rose after the rebrand, content, SEO, and website expansion.
Marketing creates blog images to sales decks from our templates, and updates the website itself.
Still advising and refining as Aembit grows.
“Na-Mii didn’t just design a brand — they understood who we are and made that visible. We finally look like the company our customers already trust us to be.”
CMO, Aembit
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Cybersecurity · Conference Experience
The first event dedicated to non-human identity security, from idea to industry conversation.
No commitments. Just a conversation about where you want to go.
