Evolving a fast-growth security startup into a brand as human as the team behind it.
Timeline
Deliverables
THE CHALLENGE
Aembit challenged us to create a brand that’s as bright, energetic, and just as human-centered as their team. Our mission? Make them stand out in the cybersecurity crowd, ensure the brand could scale — all within three short months
Cybersecurity can feel like a shadowy, fear-driven space. Aembit wanted to flip the script, showcasing their positive, human touch. We needed to create a brand that broke free from the “doom and gloom” and highlighted the amazing people behind the tech.
Key tensions: brand new SaaS solution to a complex, urgent problem. A passionate team of great human beings. The name “Aembit” means boundary — but we saw it as a starting point.
The APPROACH
Our journey began with deep diving into Aembit’s world — research, discovery sessions, listening and learning to get to the heart of what makes Aembit tick
Conducted research to understand their product, team, and market position. Facilitated discovery sessions with key stakeholders to unearth values, goals, and vision.
The focus of their product ensuring safe access between apps while optimizing human collaboration inspired us to focus on intersections. Where elements meet and magic happens.
Vibrant colors to infuse energy and positivity. Friendly fonts to make the brand approachable. Empathetic yet technical messaging highlighting innovation alongside the heartfelt team.
Website built for easy team updates. Templates for blog images and sales decks enabling team self-sufficiency. Videos and presentations designed as versatile assets.
The result
The results were electric. A strong brand really does open doors.
Fresh look and messaging earned recognition at the industry’s premier conference within a year.
Aembit’s team became self-sufficient using templates for blog images, sales decks, and presentations.
Brand now screams trustworthy and innovative. Messaging clicks instantly, sparking curiosity and engagement.
We didn’t just create a brand and walk away. We’re still working alongside Aembit, advising and optimizing as they grow.
“Na-Mii didn’t just design a brand — they understood who we are and made that visible. We finally look like the company our customers already trust us to be.”
Co-Founder & CEO, Aembit
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Cybersecurity · Non-Human Identity
Evolving a fast-growth security startup into a brand as human as the team behind it. RSA Innovation Sandbox finalist within a
year of launch.
No commitments. Just a conversation about where you want to go.
