Turning a beloved FinOps brand into one enterprise buyers trust.
Moment
Timeline
Engagement
THE CHALLENGE
Duckbill built its name as the opinionated, irreverent consultancy that helped cloud teams take control of AWS spend. The mascot-led brand was fun, and its community loved it.
Then Duckbill grew into a consulting firm trusted by enterprise engineering and finance leaders, and a SaaS company with the launch of Skyway. The platypus that charmed developers didn’t build trust with CFOs and procurement teams. Consulting and Skyway felt like two companies, the messaging lacked enterprise precision, and the visual system didn’t scale across teams. Internally, nobody shared a language for how the brand should look or sound.
The challenge was an alignment problem: a brand that could grow up with Duckbill without losing who they were.
The APPROACH
Before any design, we worked with leadership, marketing, product, and consulting. We found a team that wanted to evolve but didn’t want to give up the original brand, needed enterprise trust without going corporate, and was missing a story about precision and financial clarity.
We modernized the Duckbill silhouette into an abstract mark for precision, engineering intelligence, pattern recognition, and financial clarity. It works in a boardroom and on a developer’s laptop sticker. The voice stayed opinionated, honest, and sharp.
Consulting and Skyway under one roof, with a system every team uses: product, consulting content, enterprise decks, diagrams, editorial, and motion.
A clearer story for enterprise leaders, deeper product storytelling for Skyway, and separate paths for procurement, engineering, and finance.
The result
Stronger engagement with CFOs, procurement, and engineering leaders, on the website and in sales conversations.
Clearer standing in FinOps and more credibility for Skyway.
Teams across the company use the design system, and design and messaging decisions move faster.
Consulting and SaaS share one identity and one language.
“Na-Mii helped us grow up without losing who we are. The new identity finally reflects the caliber of our work and it brought clarity not just to our brand, but across our entire team.”
Co-Founder & CEO, Duckbill
Cybersecurity · Agentic AI IAM
A bright, human brand that helped an agentic AI & workload IAM startup stand out in a category built on fear.
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