Building a developer conference that launched a movement.
Timeline
Deliverables
THE CHALLENGE
LaunchDarkly had already changed how developers ship software. Next, it wanted to bring that community together in one place, in a year already crowded with tech conferences.
The goal: an event developers wanted to attend, one that reinforced LaunchDarkly as the leader in feature management.
The APPROACH
Trajectory: a name about moving forward with precision, exploring new frontiers in development, and a clear path to what’s next.
Talks and workshops built around practical takeaways, plus interactive sessions, live demos, and hands-on labs, with an event flow that made the day easy to navigate.
The LaunchDarkly team loved NASA, Star Wars, and space exploration, so the identity leaned in: a cosmic theme about exploration and smart risk-taking, professional enough for enterprise and playful enough for developers.
Website, signage, banners, speaker decks, and digital and print collateral in one system, plus support for speakers and attendees.
The result
Trajectory Live 2021 gathered over 2,000 software practitioners.
Trajectory returned in 2020, 2021, and 2022 as LaunchDarkly’s bellwether event.
Keynotes from Gene Kim and Mik Kersten, sessions from Uber, Nestlé Purina, Cigna, and Honeycomb.
A brand and experience system each edition built on.
“We raised our A round in 2 months. Every
investor said our brand signaled that we were
serious. Na-Mii didn’t just make us look good
they made us fundable.”
CEO, Trajectory
LaunchDarkly Hosting Trajectory Conference as a Live Streaming Interactive Event
LaunchDarkly’s Trajectory Conference Sets Vision for Feature Management Beyond Software Development
LaunchDarkly Announces Its Bellwether Event, Trajectory 2022
Cybersecurity · Series A
Brand Strategy & Identity, Conference & Event Experience,
Marketing Strategy & Design, Messaging & Positioning,
Website Design & Production
No commitments. Just a conversation about where you want to go.
